Engineered by Fractional CMO Strategy. Powered by Autonomous Infrastructure.
Turn your high-value service business or multi-location brand into the undisputed #1 choice across every inch of your market. We combine executive-level growth leadership with automated ranking engines and Google Local Services Ads (LSAs) to capture high-intent buyer demand at every layer of the search results.
Most local agencies sell siloed, commoditized tactics: manual directory submissions, generic keyword-stuffed blog posts, and isolated ad spend with zero alignment to business margins. When you hire a standard agency or ad vendor, you get:
Local SEO teams that ignore paid search, and PPC managers who ignore map-pack ranking signals, leaving massive gaps in your territory.
Unmonitored Local Services Ads that burn budget on out-of-service zip codes, spam calls, and unqualified leads.
Human-dependent workflows that fail to react when competitors surge or local algorithms shift.
We treat local search as an integrated, automated revenue engine. Every campaign is governed through a Fractional CMO lens, aligning organic ranking signals and pay-per-lead ads directly with client acquisition costs and unit economics, and deployed through continuous Golden Loops that monitor, optimize, and defend your market share 24/7.
Our proprietary execution model captures local searchers at every point of high intent, from the paid ads at the top of the page to the answers AI assistants give.
Traditional rank trackers show a single ranking for an entire city. In reality, your ranking changes block by block.
Using high-density 7x7 and 9x9 geo-grid heatmaps, we track exactly where your business ranks in Google Maps from dozens of physical coordinates across your territory.
Before deploying campaigns, we run your market through our 100-point diagnostic to uncover immediate revenue leakage and ranking opportunities.
Are you eligible for Google Guaranteed, and are you actively reclaiming budget from invalid leads?
How does your profile score on primary category weighting, review velocity, and proximity drop-off?
Does your website have dedicated, rankable architecture for every lucrative zip code in your service footprint?
Choose the deployment tier built for your growth targets. All packages include direct Fractional CMO oversight and autonomous tracking loops.
Single-location professional practices and established service providers.
Lock down your immediate service radius.
Start With a Free AuditEverything to lock down your radius:
High-growth firms in competitive metro areas.
Top-3 Map Pack plus top-of-page paid lead capture.
Start With a Free AuditEverything in Local Foundation, plus:
Regional chains, multi-unit operators, and franchise networks.
Centralized governance, local market capture.
Start With a Free AuditEverything in Market Dominance, plus:
| Deliverable | Local Foundation$1,500/mo | Market Dominance$2,500/mo | Multi-Location & Regional Enterprise$4,500/mo |
|---|---|---|---|
| Fractional CMO Oversight & Reporting | |||
| Fractional CMO oversightEvery campaign governed against acquisition cost and unit economics, not vanity rankings. | Included | Included | Included |
| Strategic growth & pipeline reviewWorking session with your Fractional CMO on pipeline, spend, and next moves. | Not included | Monthly | Monthly + quarterly business reviews |
| Monthly reporting & live dashboardA monthly report plus a live dashboard showing rankings, leads, and profile activity. | Monthly report + live dashboard | Monthly report + live dashboard | Custom executive dashboards (GA4, GSC, heatmaps, LSA cost per lead) |
| Google Local Services Ads | |||
| Google Guaranteed / Screened onboardingEntity verification, state licensing, insurance compliance, and background checks. | Not included | Included | Multi-entity |
| LSA targeting & budget calibrationJob-type toggling and high-value zip code whitelisting to eliminate wasted spend. | Not included | Included | Cross-market budget allocation |
| Lead dispute auditingCall-recording audits to dispute unqualified, out-of-area, and spam leads. | Not included | Weekly | Weekly, cross-entity |
| Google Business Profile | |||
| GBP audit & optimizationCategories, attributes, geo-tagged assets, and localized service menus. | Full audit & architecture overhaul | Included | Centralized multi-entity management |
| GBP posts & offersPosting cadence and promotional updates that signal active relevance to Google. | 2 per month | 4 per month | 8 per month |
| Review management & responseReview intelligence monitoring and response frameworks. | Not included | Included | Included |
| Map spam monitoringTracking and reporting fraudulent competitors crowding your target radius. | Not included | Included | Competitor incursion alerts |
| Geo-Targeted Content | |||
| Geo-targeted service landing pagesCity, suburb, and zip-level pages built to rank without cannibalization. | 1 service silo | Up to 3 (core city + 2 sub-markets) | Programmatic, all service areas |
| Blog articlesInformational articles that build top- and mid-funnel local traffic. | 2 per month | 4 per month | 10 per month |
| Interlinking & conversion architectureService silos tied into your domain, with localized proof and booking paths. | Included | Included | Included |
| Content strategy & topical mapA topical map for primary services and local keywords. | Not included | Included | Included |
| Citations & NAP | |||
| Data aggregator distributionSync across major aggregators (Data Axle, Localeze, Foursquare). | Tier-1 aggregators | Tier-1 + Tier-2 aggregators | Enterprise-grade syncing |
| Local citations & NAP consistencyConsistent listings; duplicates and outdated details cleaned up. | 40 foundational citations | 50 citations + cleansing | 100+ citations + automated listing protection |
| Local Authority & Links | |||
| Hyper-local editorial backlinksLocal and industry editorial links that move rankings in competitive metros. | Not included | 1 per month | 2 per month |
| Digital PR / press release distributionPress releases distributed to news outlets. | 1 per month | 1 per month | 2 per month |
| Entity schema markupStructured data that strengthens your regional knowledge graph presence. | Included | Included | Included |
| AI Visibility | |||
| AI visibility monitoringTrack how you appear in AI assistant answers: mentions, sentiment, share of voice. | Not included | Included | Included |
| Answer-ready contentStructured, FAQ-format content AI assistants can cite. | Not included | 2 per month | 6 per month |
| AI citation buildingPresence on the third-party sources AI assistants rely on. | Not included | Included | Included |
| Rank Tracking & Site Health | |||
| Geo-grid rank trackingMap rankings measured from dozens of points across your territory. | 7x7 grid | 9x9 grid, bi-weekly sweeps | Cross-market heatmaps |
| Golden Loop site health checksOngoing site health and ranking verification. | Included | Included | Included |
| Metadata optimizationTitle tags, meta descriptions, and header tags across key pages. | Included | Included | Included |
| Image alt textDescriptive alt text for accessibility and search. | Included | Included | Included |
| Canonical tags & redirectsFix missing or incorrect canonicals and outdated redirects. | Included | Included | Included |
| Internal linkingRoute authority to your highest-value service pages. | Not included | Included | Included |
Local Services Ads spend is paid directly to Google and is not included in the retainer. Prices exclude applicable taxes. Final scope and price are confirmed in a signed agreement.
All engagements anonymized at client request.
Results shown are specific to the engagements described and are not guarantees of future performance.
“Rankings are a vanity metric until they’re tied to what a lead costs you. That’s the lens every local campaign runs through.”
Justin Smith — Founder & Fractional CMO, Ronin CommunicationsLocal Services Ads sit at the very top of the results with a Google Screened or Google Guaranteed badge, and you pay per lead instead of per click. Standard Google Ads are pay-per-click campaigns. For most local service businesses, LSAs are the fastest route to top-of-page inbound calls, as long as someone is policing lead quality and budget.
No. Your LSA budget is paid directly to Google, so every dollar of spend stays visible to you. The retainer covers onboarding, targeting, budget calibration, and the weekly lead dispute audits that protect that spend.
Market Dominance and Multi-Location & Regional Enterprise include full LSA management. Local Foundation can add it on if you’re eligible for your category.
A 7x7 geo-grid analysis of your primary service area and an LSA readiness check, reviewed through a Fractional CMO lens. You’ll see where you rank block by block, where competitors are taking your leads, and what to fix first. No automated PDF dump.
Profile, citation, and LSA fixes tend to register first. Map-pack gains in competitive metros build over a few months. Geo-grid tracking shows you exactly where things are moving from the first report, so you’re never guessing.
Multi-Location & Regional Enterprise is built for centralized governance across locations. If you have two or three locations, the other packages can extend coverage with the additional-locations add-on.
I’ll look at what’s already in place before recommending anything. Sometimes the fix is direction and governance for the team you have, not a new vendor.
Stop guessing where you stand in local search. Let us run a high-density 7x7 geo-grid analysis and LSA readiness diagnostic of your primary service area.
Zero fluff. No automated generic PDF dumps. You will receive a bespoke analysis reviewed through a Fractional CMO lens.