Stage 2 — Build: The Marketing Systems Every Growing Company Needs
Build is where the strategy from Map becomes actual infrastructure. Here are the four systems every growing company needs in place before it can generate pipeline efficiently.
Field Notes
Thinking Built to Survive the Room.
Clear notes on founder-led growth, marketing diligence, positioning, and the systems that make revenue easier to underwrite.
Latest
Essays and operating notes for founders preparing the business for what comes next.
Stage 1 — Map: How to Build a Marketing Strategy That Survives Contact With Reality
Map is the first stage of the Ronin Method: the strategy work that has to happen before a single campaign launches. Here's what it actually involves, and how…
The Ronin Method: A Four-Stage Framework for Compounding Marketing Growth
The Ronin Method is the four-stage framework behind every engagement at Ronin Communications: Map, Build, Grow, Multiply. Here's what each stage does and why the order isn't optional.
The Brand Equity Discount: Why Weak Brands Sell at Lower Multiples
A weak or generic brand doesn't just underperform in the market, it gets discounted at the negotiating table too. Here's why buyers price brand equity into the multiple,…
Customer Concentration Is a Marketing Problem
When too much revenue sits with too few clients, it usually gets treated as a sales issue. It's actually a demand generation issue, and fixing it starts with…
Why Buyers Pay More for Some Businesses Than Others (And What Marketing Has to Do With It)
Two businesses with the same revenue can sell for very different prices. The gap usually comes down to risk, not size, and marketing has more influence over that…
6 Marketing Levers That Move Your Valuation Multiple
Valuation multiples aren't just a finance conversation. These six marketing-controlled factors shape how much risk a buyer prices into your business, and every one of them is something…
The Compounding Founder: A New Model for Building Businesses That Sell Well
Most founders build businesses that run through them. A smaller number build businesses that compound in value independent of them, and those are the ones that sell well.…
Revenue vs. Enterprise Value: Why Your Marketing Strategy Is Probably Optimizing for the Wrong One
Most marketing strategies are built to grow revenue this quarter. Buyers don't pay for revenue, they pay for enterprise value, and those two goals don't always point in…
The Difference Between a Marketing Strategy and a Marketing Plan
The two words get used interchangeably, but they answer completely different questions. Confusing them is why some marketing plans look busy on a calendar and still don't move…