The Compounding Founder: A New Model for Building Businesses That Sell Well
Most founders build businesses that run through them. A smaller number build businesses that compound in value independent of them, and those are the ones that sell well.…
Field Notes
Thinking Built to Survive the Room.
Clear notes on founder-led growth, marketing diligence, positioning, and the systems that make revenue easier to underwrite.
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Essays and operating notes for founders preparing the business for what comes next.
Revenue vs. Enterprise Value: Why Your Marketing Strategy Is Probably Optimizing for the Wrong One
Most marketing strategies are built to grow revenue this quarter. Buyers don't pay for revenue, they pay for enterprise value, and those two goals don't always point in…
The Difference Between a Marketing Strategy and a Marketing Plan
The two words get used interchangeably, but they answer completely different questions. Confusing them is why some marketing plans look busy on a calendar and still don't move…
Why Positioning Is the First Job, Not Branding or Lead Gen
Founders default to a new logo or a new ad campaign when marketing feels stuck. Neither works until positioning is decided first. Here's why that order matters and…
The Marketing KPIs Your Fractional CMO Should Be Accountable For
A dashboard full of numbers isn't the same as accountability. Here are the KPIs that actually tell you whether your fractional CMO is building something that works, and…
How a Fractional CMO Orchestrates Agencies, Freelancers, and In-House Teams
Most growth-stage companies already have an agency, a freelancer or two, and maybe one in-house hire. Here's how a fractional CMO turns that patchwork into one coordinated team…
Strategy vs. Tactics: Why Most Marketing Spend Is Wasted
Most marketing budgets don't fail because the tactics were bad. They fail because no strategy was telling those tactics what to do. Here's how to tell which one…
The 4 Jobs of a Fractional CMO (and What They Don’t Do)
A fractional CMO isn't a cheaper full-time hire or an extra pair of hands for your agency. Here are the four jobs the role actually covers, and the…
How a Fractional CMO Drives B2B Growth: The Strategic Playbook
Unlock B2B growth with a strategic playbook crafted by a fractional CMO. This guide enhances strategy, drives results, and maximizes your business potential.
The Hidden Costs of Building an In-House Marketing Team
Salaries are the visible part of building an in-house marketing team. Here's what the recruiting, tools, turnover, and management overhead actually add up to.