A marketing strategy sprint should include four things: an honest audit of what’s working and what isn’t, the core strategy work — positioning, ICP, and offer — a sequenced roadmap for what to build next, and a leadership readout that leaves the team able to execute without needing the sprint to continue indefinitely.
The Audit
Before any new strategy gets written, a sprint starts by looking honestly at what’s already happening: which channels are producing, where the team’s time is actually going, and what’s been tried and quietly abandoned. Skipping this step means building a new strategy on assumptions instead of facts.
The Strategy Work: Positioning, ICP, Offer
This is the core of the Map stage — nailing down who you sell to, what you’re actually selling them, and why they should choose you. It’s the part of the sprint that takes the most real thinking, and the part most engagements rush past.
The Roadmap
A sprint that ends with strategy but no sequencing hands you a direction without a way to get there. The roadmap says what gets built first, what depends on what, and roughly when each stage should start paying off.
The Readout
A structured presentation to leadership — not just a document dropped in a shared drive — that walks through the findings, the strategy, and the roadmap in a way the whole team can act on immediately.
This is exactly what happens across the first 30 days of a strategy sprint, and it’s designed to leave you with something usable whether or not you continue working with us afterward. A strategy call is the best way to find out if a sprint is the right starting point for you.