Map
Your service area, your most profitable work, your competitors and your current map rankings, with a free geo-grid audit.
How HVAC customers find you
- Emergency searches. "AC repair near me," "furnace not working" and "emergency HVAC" are searched by people who want someone today.
- Replacement research. System replacements are big decisions. Buyers compare brands, financing, reviews and quotes over days or weeks.
- Maintenance and tune-ups. Seasonal searches for tune-ups are your chance to start a long-term relationship.
- Reviews and trust. Homeowners are letting a stranger into their house. Review count, rating and how you respond matter.
What HVAC marketing includes
- Local SEO for HVAC companies. A complete Google Business Profile and pages for every service (AC repair, heating repair, installation, heat pumps, ductwork, indoor air quality, maintenance) and every town you serve.
- Google Local Services Ads. Pay-per-lead ads above the map with the Google Guaranteed badge, built for emergency calls. See local SEO packages.
- A website that books service calls. Click-to-call, online booking, financing and service-area information front and center. See website design.
- Maintenance agreement marketing. Turning one-time repair customers into members. See recurring revenue architecture.
- Seasonal campaigns. Tune-up reminders, pre-season offers and replacement campaigns timed to your slow months. See email and lifecycle marketing.
- Paid media. Google Ads for emergency and replacement searches, managed on booked jobs, not clicks. See paid media.
Maintenance agreements: the steadiest revenue in HVAC
A base of maintenance members smooths out the seasons, keeps techs busy in spring and fall, and brings replacement work to you before the customer starts shopping. It's also one of the things buyers look for when they value an HVAC company: predictable revenue and a customer base that keeps coming back.
How it works: the Ronin Method
Build
Your profile, website, service and town pages, call tracking, review system and maintenance plan offer.
Grow
Local SEO and Local Services Ads first, then seasonal campaigns and paid media.
Multiply
More members, more reviews, more coverage and more replacement work.
Pricing
Local SEO for HVAC companies starts at $1,500 a month, with Local Services Ads management in higher tiers. Full HVAC marketing, including strategy, maintenance programs, paid media and email, is part of a fractional CMO engagement at $2,500 to $10,000 a month. Ad spend is paid directly to Google or Meta.
Who you'll work with
I'm Justin Smith, founder of Ronin Communications. I spent more than 20 years in strategic communications and marketing for the federal government and run an M&A advisory practice alongside Ronin. I took an IT services company from obscurity to #1 for "IT support near me" in 5 of the 6 largest suburbs of a major metro, using the same local SEO approach I use for HVAC companies. Ronin is based in Woodbridge, Virginia, and works with HVAC companies nationwide.
Related: all industries · plumbing marketing · local SEO
HVAC marketing FAQ
What's the best way to get more HVAC leads?
For most HVAC companies: a strong Google Business Profile, local SEO, Local Services Ads and reviews, so you show up first when someone needs help now. Then maintenance agreements and seasonal email to keep customers coming back.
How do I keep my techs busy in the slow season?
Maintenance agreements, pre-season tune-up campaigns to past customers and replacement campaigns aimed at older systems.
Do you work with HVAC companies that also do plumbing or electrical?
Yes. Each service line gets its own pages, so you rank for all of them.
How long until we see results?
Profile and Local Services Ads fixes show up first. Most clients see early results within 30 days, and map rankings build over a few months.