What’s Included in a Marketing Strategy Sprint
A real marketing strategy sprint covers four things: an honest audit, the core strategy work, a sequenced roadmap, and a leadership readout — not a slide deck of…
Field Notes
Thinking Built to Survive the Room.
Clear notes on founder-led growth, marketing diligence, positioning, and the systems that make revenue easier to underwrite.
Latest
Essays and operating notes for founders preparing the business for what comes next.
B2B Lead Generation Channels That Still Work in 2026
Organic content built for AI-era search, LinkedIn organic-first, partner and referral programs, and account-based outreach are still producing real pipeline in 2026. Broad paid and generic outbound are…
Pipeline Velocity: The Metric Most B2B Teams Ignore
Pipeline velocity — how fast qualified opportunities turn into revenue — tells you more than lead volume ever will. Here's what it measures and how to start tracking…
Why Your B2B Lead Gen Stalled in 2025 (and What Changes in 2026)
B2B lead gen stalled for most teams in 2025 for three reasons: too much weight on one channel, chasing MQL volume over pipeline quality, and buyers researching without…
Why Generic Value Propositions Are Losing B2B Buyers in 2026
B2B buyers now do most of their evaluation before talking to a rep, which means a generic value proposition has to work harder — and fail more visibly…
Common Value Proposition Mistakes B2B Founders Make
Four value proposition mistakes show up again and again in B2B: leading with features, writing for one buyer instead of the committee, borrowing category language, and never testing…
The Value Proposition Canvas for B2B Companies
The value proposition canvas maps customer jobs, pains, and gains against what you actually deliver — but B2B versions need to account for a buying committee, not one…
Positioning vs. Messaging: What’s the Difference?
Positioning is the strategic decision about who you serve and why you win. Messaging is how that decision gets said out loud, differently, to each audience.
How to Validate a B2B Value Proposition Before You Bet Your GTM on It
Before a value proposition drives your GTM spend, test it against real prospect conversations, a small paid signal, and internal sales pushback — not just workshop consensus.
The State of Go-to-Market for B2B Tech & MSPs Heading Into 2026
Efficient growth, not growth-at-all-costs, is shaping GTM decisions across B2B tech and MSPs heading into 2026 — driven by tighter capital, active M&A markets, and buyers who research…