How to Get Cited by ChatGPT, Perplexity, and AI Overviews
Getting cited by an AI tool isn't about schema or tricks. Here's what actually earns a citation from ChatGPT, Perplexity, and Google's AI Overviews — and what to…
Field Notes
Thinking Built to Survive the Room.
Clear notes on founder-led growth, marketing diligence, positioning, and the systems that make revenue easier to underwrite.
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Essays and operating notes for founders preparing the business for what comes next.
B2B SEO Channel & Budget Benchmarks for 2026
How much are B2B companies actually spending on SEO and content in 2026, and what's it returning? Here's what the published benchmarks show.
Content Hubs vs. Random Blog Posts: Why Structure Beats Volume
Publishing more posts isn't the same as building authority. Here's why a structured content hub outperforms a scattered blog, post for post.
How Long Does B2B SEO Take to Show Results?
Anyone promising fast SEO results is selling something. Here's a realistic timeline for a B2B service business, and how to judge progress before then.
Technical SEO Checklist for B2B Service Websites
Great content on a technically broken site still won't rank. Here's the technical SEO checklist that matters most for a B2B service business.
Keyword Research for B2B Services: Finding Terms You Can Actually Rank For
Most keyword research advice assumes you're picking from an unlimited budget of authority. Here's how to do B2B keyword research when your site has to earn every ranking…
B2B SEO Strategy: A Framework for Founder-Led Service Businesses
Most B2B SEO strategy advice is written for teams with a content department and a decade of domain authority. Here's a framework built for a founder-led service business…
The B2B Buyer’s Search Journey: Google, AI Chat, or Both?
B2B buyers now move between Google and AI chat tools during the same research process. Here's what that journey actually looks like, and where a vendor needs to…
How Much B2B Search Traffic AI Overviews Are Actually Taking in 2026
The click-through data on AI Overviews is now public, and it's a bigger drop than most marketers assume. Here's what the published studies actually show.
How AI Overviews Are Changing B2B Search — And What Still Gets Clicks
AI Overviews answer a lot of fact-finding B2B searches directly, taking the click with them. Here's what kind of B2B content still earns a click, and what to…