The Diligence Checklist: What a Buyer’s Team Looks for in Your Search Presence
A practical checklist for what a buyer's diligence team actually looks at when evaluating your search and AI visibility — so you can check it yourself first.
Field Notes
Thinking Built to Survive the Room.
Clear notes on founder-led growth, marketing diligence, positioning, and the systems that make revenue easier to underwrite.
Latest
Essays and operating notes for founders preparing the business for what comes next.
Organic Search Traffic vs. Enterprise Value: What Actually Transfers
More traffic isn't automatically more valuable. Here's the difference between organic traffic that adds to enterprise value and traffic that doesn't survive a change in ownership.
How to Document Your Marketing Function So It Survives an Exit
A marketing function that only lives in the founder's head is a red flag in diligence. Here's what to document, and how, so it survives a transition.
Is Your SEO an Asset or a Liability in Due Diligence?
Rankings look good on a dashboard. Whether they're actually an asset depends on what's underneath them. Here's how to tell before a buyer's team does.
Why Buyers Discount Founder-Dependent Search Visibility
Search rankings and AI citations look the same from the outside — but a buyer's diligence team can tell the difference between an owned asset and a founder-dependent…
Which AI Tools B2B Buyers Are Actually Using to Research Vendors in 2026
Multiple 2026 studies now confirm it: most B2B buyers use AI tools before they talk to sales. Here's what the research shows about which tools, and for what.
LLM Visibility 101: Monitoring Your Brand Inside AI Answers
LLM visibility is the emerging discipline of knowing where your brand shows up inside AI-generated answers. Here's what it means and where the discipline actually stands today.
Tracking AI Citations: How to Know If You’re Actually Showing Up
There's no Search Console for AI citations yet. Here's the honest, manual process for tracking whether your content is actually getting cited.
Writing Answer-First Content: A Structure AI Can Lift Cleanly
The single biggest structural change AEO requires: answer the question before you explain it. Here's how to write that way without sounding robotic.
Does Schema Markup Actually Help You Get Cited by AI? (No — Here’s What Does)
A lot of AEO advice tells you to add FAQ schema to get cited by AI. It's wrong. Here's what schema actually does, and what earns a citation…