How AI Overviews Are Changing B2B Search — And What Still Gets Clicks
AI Overviews answer a lot of fact-finding B2B searches directly, taking the click with them. Here's what kind of B2B content still earns a click, and what to…
Field Notes
Thinking Built to Survive the Room.
Clear notes on founder-led growth, marketing diligence, positioning, and the systems that make revenue easier to underwrite.
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Essays and operating notes for founders preparing the business for what comes next.
SEO and AEO: Do You Need Both, or Just One?
Budgets are limited and both disciplines take real work. Here's how to think about whether your B2B company needs SEO, AEO, or both — and in what order.
AEO vs SEO for B2B Companies: What Actually Changes
AEO and SEO aren't the same job. Here's what actually changes between ranking on Google and getting cited by AI — and why the difference matters more than…
Why More Multi-Location Businesses Are Choosing Local SEO Sprints Over Long Retainers
Open-ended local SEO retainers are losing ground to defined-scope sprints. Here's why multi-location businesses are making the switch.
Is a Local SEO Sprint Right for Your Business?
Not every business needs a local SEO overhaul. Here are the signs a sprint is worth the investment right now, and the signs it can wait.
Local SEO Audit vs. Ongoing Local SEO Management: Which Fits Your Stage?
A one-time local SEO audit and an ongoing management retainer solve different problems. Here's how to know which fits your business right now.
What You Walk Away With After a Local SEO Sprint
A local SEO sprint should deliver more than a PDF. Here's the full set of deliverables a well-run sprint produces for multi-location businesses.
What’s Included in a Local SEO Audit & Sprint
What's included in a local SEO audit and sprint: Google Business Profile completeness, NAP consistency, location page quality, and competitive benchmarking.
Why Generic Location Pages Are Losing to Localized Content in 2026
On-page signals now carry more local ranking weight than links or citations. Here's why generic, templated location content is losing ground in 2026.
Local Proof Elements That Convert Buying Committees, Not Just Consumers
A five-star rating convinces a consumer. A B2B buying committee needs named clients, case studies, and regional credentials to trust local presence.