Map
Your service area, your most profitable jobs, your competitors and where you rank today, with a free geo-grid audit of the map results.
What roofing customers do before they call
- They search with urgency. "Roof leak repair near me" and "roofer near me" searches are made by people who want someone out this week.
- They check reviews and photos. A roof is a big purchase. Homeowners compare star ratings, review counts and photos of finished jobs before they pick up the phone.
- They call more than one roofer. Speed matters. The first company to answer and book the inspection usually wins.
- Many come through insurance. After hail or wind, homeowners need a roofer who can explain the claims process without making them feel sold.
What roofing marketing includes
- Local SEO for roofers. A complete Google Business Profile, a page for every service you offer (repair, replacement, inspections, storm damage, gutters, commercial) and pages for the towns you serve.
- Google Local Services Ads. Pay-per-lead ads above the map with the Google Guaranteed badge, a strong fit for roofing. See local SEO packages.
- A website built to book inspections. Fast, mobile-first, with your phone number, financing and insurance information up front. See website design.
- Review generation. A steady system for asking every happy customer, so your profile keeps growing.
- Project photos. Before-and-after photos on your profile and site, which help buyers choose and help your rankings.
- Lead follow-up. Fast response and follow-up on estimates so jobs don't slip away. See email and lifecycle marketing.
- Paid media. Google and Meta campaigns for replacements and storm response when you need volume fast. See paid media.
Building a pipeline between storms
Storm work is feast or famine. The roofing companies that grow steadily build demand that doesn't depend on the weather: replacement leads from search, repeat and referral work from past customers, maintenance and inspection programs, and commercial accounts. That steadier revenue is also what makes a roofing company more valuable if you ever sell. See recurring revenue architecture.
How it works: the Ronin Method
Build
Your Google Business Profile, website, service and town pages, tracking and review system.
Grow
Local SEO and Local Services Ads first, then paid media and outreach where they pay off.
Multiply
More reviews, more pages, more coverage and more of the jobs you want.
Pricing
Local SEO for roofing companies starts at $1,500 a month, with Local Services Ads management in higher tiers. Full roofing marketing, including strategy, paid media, email and the rest, is part of a fractional CMO engagement at $2,500 to $10,000 a month. Ad spend is paid directly to Google or Meta.
Who you'll work with
I'm Justin Smith, founder of Ronin Communications. I spent more than 20 years in strategic communications and marketing for the federal government and run an M&A advisory practice alongside Ronin. I took an IT services company from obscurity to #1 for "IT support near me" in 5 of the 6 largest suburbs of a major metro, using the same local SEO approach I use for roofers. Ronin is based in Woodbridge, Virginia, and works with roofing companies nationwide.
Related: all industries · local SEO · HVAC marketing
Roofing marketing FAQ
What's the best marketing for a roofing company?
For most roofers: a strong Google Business Profile, local SEO, Google Local Services Ads and a steady flow of reviews. Those reach homeowners at the moment they need a roofer. Paid media and email add volume and repeat work on top.
Should I buy roofing leads?
Shared leads go to several roofers at once, so you're paying to compete on price. Building your own lead flow through search and Local Services Ads costs less per signed job over time and the leads are yours alone.
How long does roofing SEO take?
Profile and Local Services Ads fixes show up first, and most clients see early results within 30 days. Map rankings in competitive markets build over a few months.
Do you work with commercial roofers?
Yes. Commercial roofing gets its own pages, and often outreach to property managers and facility managers alongside search.