Map
Your most profitable work, your residential and commercial mix, your competitors and your current rankings, with a free geo-grid audit.
How concrete customers find you
- Homeowners search by project. "Concrete driveway [town]," "stamped concrete patio" and "concrete contractor near me" start the short list.
- They look at finished work. Photos of real driveways, patios and decorative finishes are what sells.
- They check reviews. Showing up, communicating, cleaning up and how the work holds up over time.
- Commercial work runs on relationships. General contractors, builders and property managers hire subs they know and trust.
What concrete contractor marketing includes
- Local SEO for concrete contractors. A complete Google Business Profile and pages for each service (driveways, patios, stamped and decorative, foundations, flatwork, repair, commercial) and each town you serve.
- A project portfolio website. Galleries by project type, your process, service area and an easy way to request an estimate. See website design.
- Project photos and case studies. Finished work written up for your website, Google profile and social media.
- Review generation. Asking every residential customer after every pour.
- Builder and GC outreach. Targeted outreach to general contractors, builders and property managers to open commercial accounts. See demand generation.
- Estimate follow-up. Making sure quotes don't go cold. See email and lifecycle marketing.
- Paid media. Google Ads for high-intent project searches in season. See paid media.
Residential and commercial need different marketing
Residential concrete is won in search and reviews. Commercial concrete is won through relationships, bids and reputation with general contractors. Most concrete companies need both, in the right balance for their crews and margins, and the plan is built around that balance. See ICP and market positioning.
Planning around the season
In colder climates, concrete demand drops in winter. Booking spring work early, building commercial relationships during the slow months and staying in touch with past customers keeps the calendar fuller when the weather turns.
How it works: the Ronin Method
Build
Your profile, portfolio website, service and town pages, tracking and review system.
Grow
Local SEO first, then builder outreach, paid media and follow-up.
Multiply
More reviews, more relationships, more coverage and more of the jobs you want.
Pricing
Local SEO for concrete contractors starts at $1,500 a month. Full concrete contractor marketing, including strategy, outreach, paid media and email, is part of a fractional CMO engagement at $2,500 to $10,000 a month. Ad spend is paid directly to Google or Meta.
Who you'll work with
I'm Justin Smith, founder of Ronin Communications. I spent more than 20 years in strategic communications and marketing for the federal government and run an M&A advisory practice alongside Ronin. I took an IT services company from obscurity to #1 for "IT support near me" in 5 of the 6 largest suburbs of a major metro, using the same local SEO approach I use for concrete contractors. Ronin is based in Woodbridge, Virginia, and works with concrete contractors nationwide.
Related: all industries · remodeling marketing · local SEO
Concrete contractor marketing FAQ
How do concrete contractors get more leads?
By ranking in local search for each type of project they do, showing finished work, collecting reviews and building relationships with the builders and contractors who send repeat work.
Can you help me get commercial concrete work?
Yes. Commercial work usually comes through outreach and relationships with general contractors, builders and property managers, alongside search.
What do I do in the slow season?
Book spring work early, build commercial relationships and stay in touch with past customers, so the calendar fills faster when the weather turns.
How long until we see results?
Profile and website fixes show up first, and most clients see early results within 30 days. Map rankings build over a few months.