Map
Your best project types, your ideal homeowner, your competitors and your current rankings, with a free geo-grid audit.
How remodeling customers decide
- They start with inspiration. Photos of finished kitchens, bathrooms and additions get them dreaming, and your portfolio is your best salesperson.
- They search locally. "Kitchen remodeler near me," "bathroom remodel [town]" and "home addition contractor" searches start the short list.
- They read reviews closely. Communication, budget and timeline come up again and again in remodeling reviews.
- They take their time. Months can pass between first visit and signed contract, so follow-up matters.
What remodeling marketing includes
- Local SEO for remodelers. A complete Google Business Profile and pages for each project type (kitchens, bathrooms, basements, additions, whole-home) and each town you serve.
- A portfolio website. Project galleries, before-and-after photos, your process and financing options, built to turn browsers into consultations. See website design.
- Project case studies. Each finished job written up for your website and social media with photos, scope and the homeowner's words, which helps buyers and rankings alike.
- Review generation. A system for collecting detailed reviews at the end of every project.
- Nurture. Email that stays in touch with homeowners who aren't ready yet, and follows up on every proposal. See email and lifecycle marketing.
- Paid media. Meta and Instagram for visual reach, Google Ads for high-intent searches. See paid media.
Fewer tire-kickers, better projects
Remodelers often have the opposite problem from other trades: plenty of inquiries, too many of them small jobs or price shoppers. Clear positioning, honest pricing guidance on your website and a consultation process that qualifies early help you spend your time on the projects you actually want. See ICP and market positioning.
How it works: the Ronin Method
Build
Your profile, portfolio website, project and town pages, tracking and review system.
Grow
Local SEO, visual social and paid media, and proposal follow-up.
Multiply
More case studies, more reviews, more referrals and bigger projects.
Pricing
Local SEO for remodelers starts at $1,500 a month. Full remodeling marketing, including strategy, portfolio content, paid media and email, is part of a fractional CMO engagement at $2,500 to $10,000 a month. Ad spend is paid directly to Google or Meta.
Who you'll work with
I'm Justin Smith, founder of Ronin Communications. I spent more than 20 years in strategic communications and marketing for the federal government and run an M&A advisory practice alongside Ronin. Ronin is based in Woodbridge, Virginia, and works with remodeling companies nationwide.
Related: all industries · roofing marketing · website design
Remodeling marketing FAQ
What's the best marketing for a remodeling company?
A strong portfolio website, local SEO, a steady flow of detailed reviews and follow-up that stays in touch with homeowners through a long decision process.
How do I get bigger remodeling projects?
Show the projects you want more of, write case studies about them, target the neighborhoods where those homeowners live and qualify inquiries early so your time goes to the right jobs.
Do you write the project case studies?
Yes, for your website, Google Business Profile and social media. You send photos plus the project details, like the scope, the challenges and what the homeowner said, and I write them up.
How long until we see results?
Profile and website fixes show up first, and most clients see early results within 30 days. Because remodeling decisions take longer, the full payoff builds over several months.